Let’s Share Should I do research on the company profile whose automation tool I am to purchase
Should I do research on the company profile whose automation tool I am to purchase?
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Leone Costa
Before investing in a marketing automation tool, make sure you have an in-depth knowledge of the company who is making the product. It’s not because your decision might backfire, but simply because by understanding the company’s background and history, you can have a fair understanding of how the tool might shape up in the future. Your knowledge about the company will be helpful in knowing which industry exactly they are targeting, who are their immediate competitors and how long can the product survive in the market with complete support.