Angel Berniz 1,442 Questions 9 Answers 0 Best Answers 2,184 Points View Profile Angel Berniz Marketing AutomationLearner Asked: August 4, 20192019-08-04T14:51:24+00:00 2019-08-04T14:51:24+00:00 Should I do research on the company profile whose automation tool I am to purchase? Let’s Share Should I do research on the company profile whose automation tool I am to purchase Share Facebook 1 Answer Voted Oldest Recent Leone Costa 22 Questions 1,008 Answers 0 Best Answers 10,255 Points View Profile Leone Costa Professional 2019-08-04T14:54:42+00:00Added an answer on August 4, 2019 at 2:54 pm Before investing in a marketing automation tool, make sure you have an in-depth knowledge of the company who is making the product. It’s not because your decision might backfire, but simply because by understanding the company’s background and history, you can have a fair understanding of how the tool might shape up in the future. Your knowledge about the company will be helpful in knowing which industry exactly they are targeting, who are their immediate competitors and how long can the product survive in the market with complete support. 0 Reply Share Share Share on Facebook Share on Twitter Share on WhatsApp Leave an answerCancel replyYou must login to add an answer. Username or email* Password* Captcha* Click on image to update the captcha. Remember Me! Forgot Password?