Let’s share what is Emotional Marketing.
What is Emotional Marketing?
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Let’s share what is Emotional Marketing.
Julia Kniga
The emotional marketing studies how to arouse emotions in people to induce them to
buy a particular product/service. Recent studies have shown how purchasing choices and decisions are the result of a careful analysis of rational and emotional aspects. Psychological literature recognizes that the emotional conditions influence every stage of decision-making in purchasing processes. Emotions play a key role in any kind of social or business decision. The emotions are manifested in verbal, facial and textual expressions.