How would you define Digital Signage in plain words?
What is Digital Signage?
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How would you define Digital Signage in plain words?
A medium through which one could display the content at Point of Purchase for customer’s visibility, specifically target audience demographics, display informational services of one’s company, raise brand and product awareness with/among customers. Finally, drive what you want it to be!
Ashish Jaiswal
Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes.