What is a blockchain app?

1. Qchain – Buying and selling ad units
QChain is a digital ledger application that facilitates the buying and selling of digital advertising, including native advertising. This digital advertising platform has the bold vision of transforming the entirety of digital marketing.

Part of the appeal of Qchain is its focus on influencer marketing and native advertising. The solution enables direct transacting in native advertising inventory. Qchain focuses on creating an advertising experience that is smooth and seamless, offering greater convenience to all participants. The biggest beneficiaries of Qchain are likely to be smaller advertisers who can access native advertising more efficiently on this transparent platform.

While Qchain is still in its development phase, it holds great potential for advertisers and owners of digital media.

2. AdHive – Blockchain-based AI native advertising
AdHive is one of the leading platforms when it comes to advertising platforms built upon a blockchain implementation. This ad-tech startup has created a platform that automates the placement of native advertising with influencers.

Instead of arranging native ad units on a case by case basis, the digital ledger matching system places many units instantly. The result is greater efficiency and time savings when arranging native advertising.

3. AdEx – Decentralized, transparent ad platform
AdEx aims to eliminate advertising fraud and ensure that advertisers only pay for valid click-throughs. The platform uses blockchain smart contracts to ensure that advertisers are receiving the results they pay for. AdEx is built on top of the Ethereum digital ledger and is suited to a variety of advertising types.

Because AdEx takes a decentralized approach with an auditable ledger, it enhances transparency. Advertisers will be able to ascertain the efficacy of their ad dollars to a greater level than with non-blockchain digital advertising platforms.

4. ClearCoin – Eliminates ad fraud and optimizes campaigns
Another digital ledger startup targeted at reducing ad fraud, ClearCoin leverages blockchain technology to solve problems with current solutions. The platform leverages the ability of blockchains to prevent the double-spending problem where digital resources are sold more than once.

5. Native Video Box – Native video ads
Native Video Box focuses on video advertising. The video ads market is in a strong growth phase as more consumers turn to internet video for entertainment and information. Native advertising based on video allows advertisers to access this large and growing segment of internet traffic.

Native Video Box uses blockchain to address the problems of content discovery and advertising management. The platform’s technology makes use of artificial intelligence algorithms that automatically surface the most relevant native ads to match content a viewer is interested in