Well, this is one the most crucial marketing automation questions related to implementation, as your company grows, it becomes difficult to continue one to one interaction with lead or prospects and keeping a record of the conversations. Even if you hire a bunch of marketing and sales professionals,Read more
Well, this is one the most crucial marketing automation questions related to implementation, as your company grows, it becomes difficult to continue one to one interaction with lead or prospects and keeping a record of the conversations. Even if you hire a bunch of marketing and sales professionals, it will ultimately be more like the drain of wealth. That time when manually managing your brand relationship seems to be at stake, marketing automation will save the day!
The first thing to look for is, the marketing automation tool must be GDPR-compliant. There can be no alternative to this. Contrary to popular understanding, marketing automation is more than just email marketing. So, before you decide on a software application, it is important that you understand wRead more
The first thing to look for is, the marketing automation tool must be GDPR-compliant. There can be no alternative to this.
Contrary to popular understanding, marketing automation is more than just email marketing. So, before you decide on a software application, it is important that you understand what features you will need. On a general note, features like drip email campaigns, autoresponders, omnichannel marketing messages, sales enablement, social media marketing, lead tracking and scoring, CRM integration, and content marketing are vital.
After purchasing comes proper setup and configuration of the marketing automation platform. It’s wise to connect with the support team as soon as possible and configure your choice of marketing automation application with your own domain name online. Generally, all of this software has easy configurRead more
After purchasing comes proper setup and configuration of the marketing automation platform. It’s wise to connect with the support team as soon as possible and configure your choice of marketing automation application with your own domain name online. Generally, all of this software has easy configuration processes, with few DNS updates, but you never know when you will need technical help!
It should. If your marketing automation tool does not have social media integrations and robust social media marketing features, then you must re-think. In a time when everything and everyone is going social, you really cannot compromise on your brand’s social presence. Your customers need avenues tRead more
It should. If your marketing automation tool does not have social media integrations and robust social media marketing features, then you must re-think. In a time when everything and everyone is going social, you really cannot compromise on your brand’s social presence. Your customers need avenues to stay connected with your brand even when they are not on your website or app. And what better place than social media? Opt for a tool like Aritic PinPoint where you can streamline your social media updates across multiple social platforms, track and monitor social activities, trigger automated replies, and run customized social ads.
Multi-tasking is not just a nice word to use in lectures. You will need a host of apps to use when you sit to automate your marketing plans. Many apps may not come integrated by default. Hence it is important to see if your choice of marketing automation application has the option of integrating allRead more
Multi-tasking is not just a nice word to use in lectures. You will need a host of apps to use when you sit to automate your marketing plans. Many apps may not come integrated by default. Hence it is important to see if your choice of marketing automation application has the option of integrating all the apps that you might need as you proceed or have been using already. Most of the time, you need very close integration with CMS, Social Media, external applications.
You should check what all support options are available and in what time zones. This may include, email, phone call or real-time chat support. Most of the time, you can get email support, but a real-time chat and phone call support are added benefit.
You should check what all support options are available and in what time zones. This may include, email, phone call or real-time chat support. Most of the time, you can get email support, but a real-time chat and phone call support are added benefit.
Sales and marketing automation go hand-in-hand. Hence, the application will be required by both your teams, the sales, and marketing. Dig in deep, do a lot of research and see if the application you purchased will be useful for both your teams. You should check how many users can add and how emailsRead more
Sales and marketing automation go hand-in-hand. Hence, the application will be required by both your teams, the sales, and marketing. Dig in deep, do a lot of research and see if the application you purchased will be useful for both your teams. You should check how many users can add and how emails can be sent out from the tool.
CRM and marketing automation tool are not same but complementary to each other. It is vital that you understand the fine line difference between these two tools. While CRM has been mainly designed for sales purpose, an automation tool is designed for marketers mainly. You can read here how a CRM isRead more
CRM and marketing automation tool are not same but complementary to each other. It is vital that you understand the fine line difference between these two tools. While CRM has been mainly designed for sales purpose, an automation tool is designed for marketers mainly. You can read here how a CRM is different from marketing automation tool.
Customization becomes a vital necessity, in the long run, that’s why you should ask these marketing automation questions. You might want to change some settings or add/delete some sections of the application you are using as per your immediate need. Make sure the software you purchase gives you theRead more
Customization becomes a vital necessity, in the long run, that’s why you should ask these marketing automation questions. You might want to change some settings or add/delete some sections of the application you are using as per your immediate need. Make sure the software you purchase gives you the liberty to tweak it as required by your business, else you will not be able to reap the benefits of marketing automation properly.
Be completely sure that the automation suite provides complete API support. Without technical backing, it might be an issue in the long run when your marketing activity will require more speed, new apps and more integration in the coming future.
Be completely sure that the automation suite provides complete API support. Without technical backing, it might be an issue in the long run when your marketing activity will require more speed, new apps and more integration in the coming future.
When should I start implementing marketing automation platform?
Leone Costa
Well, this is one the most crucial marketing automation questions related to implementation, as your company grows, it becomes difficult to continue one to one interaction with lead or prospects and keeping a record of the conversations. Even if you hire a bunch of marketing and sales professionals,Read more
Well, this is one the most crucial marketing automation questions related to implementation, as your company grows, it becomes difficult to continue one to one interaction with lead or prospects and keeping a record of the conversations. Even if you hire a bunch of marketing and sales professionals, it will ultimately be more like the drain of wealth. That time when manually managing your brand relationship seems to be at stake, marketing automation will save the day!
See lessWhat are the basic features I should look out for?
Leone Costa
The first thing to look for is, the marketing automation tool must be GDPR-compliant. There can be no alternative to this. Contrary to popular understanding, marketing automation is more than just email marketing. So, before you decide on a software application, it is important that you understand wRead more
The first thing to look for is, the marketing automation tool must be GDPR-compliant. There can be no alternative to this.
Contrary to popular understanding, marketing automation is more than just email marketing. So, before you decide on a software application, it is important that you understand what features you will need. On a general note, features like drip email campaigns, autoresponders, omnichannel marketing messages, sales enablement, social media marketing, lead tracking and scoring, CRM integration, and content marketing are vital.
See lessWhat do I plan first after purchasing marketing automation app?
Leone Costa
After purchasing comes proper setup and configuration of the marketing automation platform. It’s wise to connect with the support team as soon as possible and configure your choice of marketing automation application with your own domain name online. Generally, all of this software has easy configurRead more
After purchasing comes proper setup and configuration of the marketing automation platform. It’s wise to connect with the support team as soon as possible and configure your choice of marketing automation application with your own domain name online. Generally, all of this software has easy configuration processes, with few DNS updates, but you never know when you will need technical help!
See lessDoes marketing automation have social plugins integration option?
Leone Costa
It should. If your marketing automation tool does not have social media integrations and robust social media marketing features, then you must re-think. In a time when everything and everyone is going social, you really cannot compromise on your brand’s social presence. Your customers need avenues tRead more
It should. If your marketing automation tool does not have social media integrations and robust social media marketing features, then you must re-think. In a time when everything and everyone is going social, you really cannot compromise on your brand’s social presence. Your customers need avenues to stay connected with your brand even when they are not on your website or app. And what better place than social media? Opt for a tool like Aritic PinPoint where you can streamline your social media updates across multiple social platforms, track and monitor social activities, trigger automated replies, and run customized social ads.
See lessWhat other software apps can I integrate?
Leone Costa
Multi-tasking is not just a nice word to use in lectures. You will need a host of apps to use when you sit to automate your marketing plans. Many apps may not come integrated by default. Hence it is important to see if your choice of marketing automation application has the option of integrating allRead more
Multi-tasking is not just a nice word to use in lectures. You will need a host of apps to use when you sit to automate your marketing plans. Many apps may not come integrated by default. Hence it is important to see if your choice of marketing automation application has the option of integrating all the apps that you might need as you proceed or have been using already. Most of the time, you need very close integration with CMS, Social Media, external applications.
See lessWhat kind of support will I get from Marketing Automation vendor?
Leone Costa
You should check what all support options are available and in what time zones. This may include, email, phone call or real-time chat support. Most of the time, you can get email support, but a real-time chat and phone call support are added benefit.
You should check what all support options are available and in what time zones. This may include, email, phone call or real-time chat support. Most of the time, you can get email support, but a real-time chat and phone call support are added benefit.
See lessCan both the sales and marketing team use it?
Leone Costa
Sales and marketing automation go hand-in-hand. Hence, the application will be required by both your teams, the sales, and marketing. Dig in deep, do a lot of research and see if the application you purchased will be useful for both your teams. You should check how many users can add and how emailsRead more
Sales and marketing automation go hand-in-hand. Hence, the application will be required by both your teams, the sales, and marketing. Dig in deep, do a lot of research and see if the application you purchased will be useful for both your teams. You should check how many users can add and how emails can be sent out from the tool.
See lessHow is a marketing automation tool different from a CRM?
Leone Costa
CRM and marketing automation tool are not same but complementary to each other. It is vital that you understand the fine line difference between these two tools. While CRM has been mainly designed for sales purpose, an automation tool is designed for marketers mainly. You can read here how a CRM isRead more
CRM and marketing automation tool are not same but complementary to each other. It is vital that you understand the fine line difference between these two tools. While CRM has been mainly designed for sales purpose, an automation tool is designed for marketers mainly. You can read here how a CRM is different from marketing automation tool.
See lessCan I customize the marketing Automation suite as per my needs?
Leone Costa
Customization becomes a vital necessity, in the long run, that’s why you should ask these marketing automation questions. You might want to change some settings or add/delete some sections of the application you are using as per your immediate need. Make sure the software you purchase gives you theRead more
Customization becomes a vital necessity, in the long run, that’s why you should ask these marketing automation questions. You might want to change some settings or add/delete some sections of the application you are using as per your immediate need. Make sure the software you purchase gives you the liberty to tweak it as required by your business, else you will not be able to reap the benefits of marketing automation properly.
See lessDoes the Marketing Automation suite provide API support?
Leone Costa
Be completely sure that the automation suite provides complete API support. Without technical backing, it might be an issue in the long run when your marketing activity will require more speed, new apps and more integration in the coming future.
Be completely sure that the automation suite provides complete API support. Without technical backing, it might be an issue in the long run when your marketing activity will require more speed, new apps and more integration in the coming future.
See less