An anticipatory risk strategy can help to protect the company from damages and to preserve the trust of the clients. From the viewpoint of communication, three areas need to be kept in mind in order to protect the reputation of a company in case of cyber-crime: preparation, coping and repair.
Above all a company should think about this beforehand – not just in the emergency, since then usually hectic breaks out and everything is happening at once. So a crisis communication plan is enormously important. And you should understand clearly that it’s usually not a pure IT topic but a matrix topic, the interplay of various areas of the company – from purchasing, sales and client support to the press office.
Depending on the company’s exposure it often makes sense to engage a crisis communications consultant, who also should have been selected beforehand. All information should be coordinated between those responsible for the crisis communication and the IT forensics, so that unified communication is guaranteed. So that one person doesn’t communicate something that becomes untenable later or turns out to be a mistake. A good coordination of communication with the IT forensics, the responsible data protection authorities, the investigating authorities as well as the company’s own lawyers and the insurance is essential.
Shanty Shabu
An anticipatory risk strategy can help to protect the company from damages and to preserve the trust of the clients. From the viewpoint of communication, three areas need to be kept in mind in order to protect the reputation of a company in case of cyber-crime: preparation, coping and repair.
Above all a company should think about this beforehand – not just in the emergency, since then usually hectic breaks out and everything is happening at once. So a crisis communication plan is enormously important. And you should understand clearly that it’s usually not a pure IT topic but a matrix topic, the interplay of various areas of the company – from purchasing, sales and client support to the press office.
Depending on the company’s exposure it often makes sense to engage a crisis communications consultant, who also should have been selected beforehand. All information should be coordinated between those responsible for the crisis communication and the IT forensics, so that unified communication is guaranteed. So that one person doesn’t communicate something that becomes untenable later or turns out to be a mistake. A good coordination of communication with the IT forensics, the responsible data protection authorities, the investigating authorities as well as the company’s own lawyers and the insurance is essential.