What is Answer Engine Optimization (AEO), and how is it different from SEO?

Answer Engine Optimization (AEO) is the practice of structuring your content so answer systems can quickly extract a clear, correct response to a specific question. These answer systems can include AI search assistants, voice assistants, and “quick answer” panels.

SEO is broader. It focuses on improving visibility in search results by earning relevance and authority through keywords, links, technical performance, and content quality. AEO still benefits from SEO fundamentals, but it puts extra focus on clarity and format with good tools.

To do AEO well:

1. Write in a question and answer format. Use the exact question as a heading, then answer it in the first 2 to 4 sentences.
2. Add structure: bullet lists, steps, short definitions, and simple tables.
3. Use schema markup where it makes sense (FAQPage, HowTo, Article) so machines can understand the page better.
4. Keep answers specific. Avoid long introductions before the main point.
5. Support claims with sources and keep content updated, especially for changing topics.

In simple terms: SEO helps people find your page. AEO helps machines pull the best answer from your page.